Dell Singapore recently launched a new social media marketing campaign, Dell Swarm. The idea is the more buyer of a specific Dell laptop within a time range, the cheaper the price of the laptop becomes for everyone. The campaign closely embed facebook, twitter and youtube, allowing users to easily share “the urge to buy” with friends and families, hopefully attracting more buyers creating a win-win situation for everyone.

However…
judging from the histiry of sales, the results are rather poor I have to say, maybe 1 to 2 buyers per machine. I wonder if it just hasn’t caught on yet  or because the laptops are Dell?